Welcome to our introduction to search engine optimisation,also known as SEO.
In this article what is SEO ,how search engine value most because when searching engine understand content,it will be shown to many more optional customers.
Every day 5 million humans search online, this time as your opportunity for online business.
Let's say you own a small mango shop and you your business grow online. SEO helps search engine understand better what you have to offer. That's means,when every human search using a word phrase related to your business, like, say, phrase mango's, you're more likely to appear in this results. When a search engine returns results some of them are paid advertisements. The rest are unpaid results that the search engines believe are relevant to the phrase entered into the search box. This are referred to as "organic results".
Search engine use algorithm that helps order and lists results. The search engine regular work search new content and try to make sense of it.
If you no knowledge your use word affected you website appears results (fresh mango's produce,for example) as you other reason such as how many websites link to yours. Does this seem confusing! how's this! Think of a search engine likes matchmaker. The goal? To find words. What she looking for on the web.
But how does this work?
To present the best possible results,the search engines use algorithm as much information as possible about websites.
Thy might look at how popular sites are,or what other people or sites are saying about them. They might use words and images on web pages or keywords in the code of a page to better understand the topic.
Every compartment will helps search engines find the best sites for your search. Search engines consider the search geographic location a search from India will display a localised set of search results.
Change are the same search from Russia will show different results. Reason SEO search your country sites of results,with the explosion of mobile usage,search engines how consider the device people use when they perform a search engine but just like a matchmaker who's been in business for years gets better and better new technology and search formula evolve and use more information easy to search customers. Best way more and more information along the way.
Are you use unique words and images can do to make your sites attractive to search engines? We'll touch more on this in other videos,but here's a good starting point.
If you no knowledge SEO value most reason search engine grow your business online and customers results find easily.
So there we have it. Search is a simple things to use,and many of use it every day.
To promote your website online, so most important search engine value they make sure your website gives it to them.
As we move along, we'll tell you more about how search engines work and help you create a strategy for improving SEO in order achieve your business goals.
The importance of an SEO plan
Once you've a good grasp of search engine optimisation SEO ,you are ready to optimise your website. Just fellow step by step process to create an SEO plan,and learn how to develop, prioritise and adjust the plan to best suit your goals.
Things like your fresh fruit delivery service. The first step you search unique keyword from related your business,that means finding out what your potential customers are searching for.
Are they looking for organic produce? Weekly fresh fruits deliveries?
To best ways,if you want to learn more about keyword search, check out our lesson about choosing keyword to focus on.
How help SEO you choosing keywords your business related?
SEO search filter trading keyword for related your business.
Next consider related to topics. Are popular fruits? Do request for gazpacho recipes come up?
This is will help make your keywords more specific and a better match to what your customers are looking for you should do this at least once a years as part of your SEO plan. Once you've indentifed in search results for those words.
How many traffic your website importance your key words and unique topics? Are there specific topics don't bring much traffic to your site?
This info will help you figure out what's working for you what's not. If a popular phrase like fresh Fram fruits" isn't pointing customers to your site, you can address those missing pieces in your SEO plan once you've discovered gaps in your SEO performance,your next step is to think more about how to fix them. You mentioned you fresh fruits delivery regular you not use chemical's and your fruits organic.
Your business Improve online best way digital marketing you mentioned your product quality and service and written articles you product related so you traffic generating your website and improve your SEO performance.
Ok,so now you have quite list. Don't worry it's just time to prioritise.
It's natural to tackle the items that will give you the biggest bang first,but be realistic. Adding an entire section about sustainable farming methods to your site might require hiring a programmer to help,which might cost a fair bit. In the short term,you could post a quick article about the topic on your blog.
The next step? Give yourself a deadline for each task so you're working through your SEO plan ready you've mention once you've set this plan in motion, don't just forget about it.
Your SEO plan will change. But how do you know when it needs updating once easy way to changer SEO plan when you're making other changes in your business, like introducing a new product or redesigning your website.
Also remember that search engines release new feature and improve their algorithm and formulas and implementations. Can use SEO for change your website for example,so many people now search on mobiles.
Finally adjust your plan when something isn't working. Is there a web page that's no getting much organic traffic? It many need a refresher.
Your website visit any customer but any customers no purchases your products so need first a action and provide feedback.
Review your results regularly and shift focus to the are as that need help. And that's how you build an SEO plan.
Let's recap start with keyword research to understand what customers are looking for, then use that info to assess your success and failures.
Brainstorm solutions to improve your weak spots,and prioritise them.
Your SEO plan based on changes in your world and the world of search engines.
So least suggestion your plan also strong your business on online be sure to check out our planing the SEO process. That has more helpful information to get your plan in motion.
4tips : (1) Do keyword search.
(2) See where I appear in search results for specific keywords.
(3) Look for gaps in my SEO performance.
(4) Reviews results and adjust plan.
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