(1)What is brand marketing?
(2)What is direct response marketing?
How can my brand marketing and direct response marketing work together.
Marketing comes in all shapes and sizes,but it usually falls into 2 basic categories: brand marketing and direct response marketing brand marketing is about getting your name out there and building brand awareness. It's designed to get people to think good things about your company and products so they're ready to buy. Direct response marketing and direct response marketing can be effective on their own,but are usually more powerful when they work together. For example,say some one sees an ad for a blender with the tagline:Small spend, powerful blend"they don't need a new blender,but they click on the ad and check out the site for a few seconds to see what the blenders look like. Then,a few months later, that person puts too many frozen bananas in their blender and do an online search for "blender" an ad from the same company as before appears in their results because they saw the ad with catchy tagline months earlier,they remember the brand and associate it with catchy tagline months earlier, they remember the brand and associate it with having affordable, powerful blenders. So they click the ad and end up buying from that the company. If they never seen the online ad (the brand marketing), they may have been less likely to click on the search ad (the direct response marketing because they may not have had any positive association with the brand. People who have already been to your site and familiar with your brand are 2-3 times more likely to buy from you to make this combination work for your marketing, start by focusing on your brand marketing before getting into direct response marketing. A key to brand marketing is knowing your target audience. Who exactly are you their interest and online habits? Do some research and figure out the best places on the internet to reach them . Then you can display ads (The ads you see on website, often on the side or top of the page) to run on the type of site your target audience visit you can also buy social media ads that target people who go to these sites . Display ads can be either brand or direct response marketing if they have a call to action that tells people to buy something right now, it's direct response marketing. If it's more general ad meant to make people aware of your brand and product it's brand marketing when your brand marketing is up and running ,you can work to seal to deal with you directly response marketing. Typically you do this with paid search ads. You can use a service like Google ads to set up search ads that target potential customers who search for keywords relevant to you brand and product service you brand and product name are obviously keywords to set up ads for ,but you should also tools like Google keywords research to find other keywords people search to find your product. There are 2 main types of search ads can set up: standard and marketing,or risal (remarketing lists for search ads), standard search ads target people on the internet who search for keywords you have choose remarketing search ads target only people who have been to your website people who have already been to your site are 2-3 times more likely to click on your name in search ads can give you much better results than standard ones if you use an analytics services for your website, it can give you the site visitors in formation you need to set up remarketing ads. If you're just getting started and don't have a big list of website visitors yet doing more brand marketing can help you get there now that we know remarketing ads can be better than standard ones let's consider how to spend your advertisement dollars to see the value your getting out of search ads Vs remarketing,try doing test where you split your money evenly between both types of ads for a month. Use the same key words and ad copy for both. After that months look at the cost per click (how much you pay when someone clicks an your ad) and conversion rates (the percentage of people click on your website ad and then go one to buy something) for both types of ads. The cost per click of your remarketing ads will probably be lower that good but the conversation rate will probably be higher also good day your standard ad cost per click and has conversion rates of 5 present that means your paying for each conversation. Now say your remarketing ad per click and convents at 10 percentage your only paying per conversation. If you remarketing search ads are out per forming you're start . Standard ones by margin in your test you can use the money you have been spending on standard ads and investment in more brand marketing like social media and display ads. That way,more people will learn about you can then work to convert them with your remarketing search ads. This cycle can lead to more purchase than if you just trageted people with standard search ads. Brand marketing can be a powerful combination ,but not every is ready for remarketing search ads. Let's figure out what you should be focusing on - so you are ready
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